VISUAL COMMUNICATION DESIGN
pa egi DKV

Egi Anwari, S.Sn., M.Ds.


Department Head
OUR FOCUS

Visual Communication Design is primarily concerned with the process of generating and translating creative ideas into an effective visual design in communicating a message, especially in the advertising industry. It deals not only with forms and esthetics, but also with cultural aspects that are relevant to the society.

The Visual Communication Design curricula at ITHB is specifically designed to :

  1. Equip students with the ability to analyze problems, plan and design visual communication that effectively convey a message in creative, analytical, and innovative ways.
  2. Develop the awareness and understanding of cultural and social aspects that need to be taken into account in a design process.
  3. Develop the capability to master communication techniques using various multimedia tools (i.e.hardware, software and audio visual tools).
  4. Develop the professionalism, entrepreneurship and ability to learn and quickly respond to changes and emerging opportunities in the area of advertising industry.
  5. Develop character, integrity, and sense of purpose that are essential for a successful career and meaningful life.
CAREER PROSPECT
Having completed the study in this field, one could start his/her career as creative staff, multimedia designer, editor, promotion and marketing staff or other entry position in various industries, such as:
Creative and advertising house, production house, printmedia, national and local television, marketing research, promotion/media consulting companies.
OUR CURRICULUM

SEMESTER 1

SKS

Visual Literacy Fundamental 2
Creative Thinking Fundamental 2
Figure Drawing 4
Expressive Drawing 4
Shape Dynamics 4
Spatial Dynamics 4
Religious Studies 2

Total SKS

22

SEMESTER 2

SKS

Digital Photography Fundamental 3
Design Thinking 2
Graphics Prototyping 2
Computer Graphic 2
Visual Presentation Skills 2
Illustration Fundamental 3
Typography Fundamental 3
Core Skills and Character 2

Total SKS

19

SEMESTER 3

SKS

Visual Perception 2
Studio 1: Understanding Visual Forms and Context 5
Audiovisual Editing Course 2
Media Communication Theories 2
Sequential Illustration 3
Advanced Typography 3
Design Photo 3
English I 2

Total SKS

22

SEMESTER 4

SKS

Visual Research Methods 2
Social Behaviourn Psychology 2
Studio II : Designing For Corporate Identity 5
Audiovisual Fundamentals 3
Advertising Copywriting 2
Media Production Management 2
English II 2
General Computer Skills and Communication Skills

Total SKS

18

SEMESTER 5

SKS

Cultural Studies 2
Design Innovation 2
Indonesian Cultural Studies 2
Studio III: Designing for Brand Activation 6
Advanced Audiovisual 3
Elective I 2
Indonesian Lenguage 2
Adobe Certified Associate – Visual Communication Using Adobe Photoshop

Total SKS

19

SEMESTER 6

SKS

Design History 2
Design Project Management 2
Studio IV: Design for Advertising Campaign 6
Creative Media Production 2
Advertising Campaign 2
Elective 2 2
Pancasila and Civics 3
Career Planning

Total SKS

19

SEMESTER 7

SKS

Design Critique 2
Visual Aesthetics 2
Studio 5: Designing for Social Movements 7
Seminar 3
Technopreneurship 2
Technopreneurship Tutorial
Career Roadmap
Leadership and Entrepreneurship  –

Total SKS

16

SEMESTER 8

SKS

Internship
3
Final Year Project
8

Total SKS

11

ELECTIVE COURSES I

SKS

Toy Product Design 2
Web Interface 2
Typeface Design 2
Textile Graphics 2

ELECTIVE COURSES II

SKS

Broadcast Design 2
Comics & Sequential Art 2
Animation 2
Game & Visual Design 2